Ten Pointers To Help You To Encourage That Customer Loyalty When You Sell Online
There are some great dates for marketing your lingerie business occurring this month, but once a customer has bought an Alterego product from you, do they come back for more?
Here are some Key pointers to help you to encourage that customer loyalty when you sell online
These practices are needed to build customer loyalty but they are tough to do consistently over the years they can enrich the experience of being in business and reward you financially, too. Consider Alterego Customer Services as your partners, we want to share in your success, as you grow – we grow, so whatever we can legitimately do to help, we will always try our best.
1. Deliver on your promises
If you really give customers a great experience on your ecommerce website, they will tell their friends and they’re much more likely to come back to you. By using Alterego as your distributor we can ensure that those important delivery times and product quality are achieved for you. If there’s anything worse than bad service, it’s being told how great the service is, then finding out the opposite is true. You can rely on Alterego’s customer service.
2. Acknowledge orders and returns
Always acknowledge every order immediately, or customers may think something has gone wrong. Use the auto-reply feature in your ecommerce package or send a personal email. Should you have rare return, acknowledge it, and keep the customer informed when their replacement or refund will be processed.
3. Keep customers informed
The Alterego website is constantly updated, but for any reason if an item is out of stock or if a delay is likely. Take full responsibility, keep them informed, and/or offer them an alternative. Monitor your deliveries closely. Customers will be impressed show your customers that you value their business. You can checkout how to update your stock levels on our resource page
4. Offer personalised service
Personalise your service – for example, by displaying photographs of your premises and staff with contact details. This also reassures customers that they know who to contact and how, if there is a problem.
5. Offer joined-up service across channels
Today’s consumers increasingly expect to be able to buy products using whichever channel they wish – online, phone or tablet. If you don’t meet this ‘multi-channel’ expectation, customers will go elsewhere.
6. Stay fresh
Alterego offers free high quality images, ensure you change your website homepage frequently with fresh images and news. It’s the equivalent of cleaning your windows and refreshing the window display in a retail store. Alterego’s customer services can keep you informed of any special offers or clearance offers. It also helps search rankings.
7. Sort out problems promptly
If a mistake happens, correct it as a soon as possible. Customers appreciate an email or call – and a simple apology works wonders. A small gift or discount might also help smooth out the situation.
8. Don’t be complacent
Review your service continually by contacting a selection of customers after delivery to check they are happy with their buying experience. As well as providing valuable feedback on your products and services, contacting customers after a purchase gives you a legitimate chance to tell them about your other products or services, and perhaps any special offers.
9. Reward customers for loyalty
In order to work in the long term, loyalty programmes should provide a genuine and unique reward. It’s a big turn-off if a consumer is told by a brand that they’re being rewarded for loyalty, only to find that the same offer is available to first-time customers too.
10. Marketing Opportunity Days, Events and Special Occasions!
Don’t forget to check out what opportunity days, events and special occasions are taking place throughout the year. Four that grabbed our attention for March include:
8th March International Women’s Day
10th March Popcorn Lovers Day
20th March 1st Day of Spring
27th March Mother’s Day
customerservices@alterego-lingerie.com or Telephone +44(0) 1482 623934.