Images matter because… Studies show that people remember 80% what they see and only 20% what they read. In fact, 65% of people are visual learners. These and many other readily available statistics favour the idea that images are the most powerful means of communication, they also remove language barriers, as they are easily understood […]

Are You Planning For a Successful 2023? Here at Alterego, we had a very busy 2022, but we can already see that there will be some challenges coming not just ours, but everybody’s way in 2023. Can we plan for them? Do we even ‘really’ know what’s going to hit us? We think that this […]

Is Your Business Ready For Christmas? Well, it’s that time of year again! Christmas will be with us very soon, are you prepared to make the most of the extra business? Can you take more than your share of the lingerie sales opportunities? The run-up to Christmas can be one of the most exciting, busy, […]

Lingerie as Outerwear So, we’ve all seen them on TV and in the newspapers and mags, celebs especially those from Love Island etc, wearing lingerie as outerwear – and to be fair, don’t they look good?  That’s right, underwear as outerwear is making a comeback as one of the hottest trends for 2022, and we are here […]

The best weekend plans are no plans at all. A recent study of 2,000 adults aged over 21 discovered that staying in is the new going out. Three in four respondents agree there’s nothing better than having no plans for the weekend and 71% also look forward to plans being cancelled so they can just […]

In celebration of Queen Elizabeth II Platinum Jubilee this coming weekend, we are giving this blog a special celebratory red, white, and blue theme. Did you know, www.alterego-lingerie.com has over 250 different red, over 275 different white, and over 240 different blue items of lingerie and hosiery available?  All ready for drop-shipping directly to your […]

Does your business use Instagram? If not, why not? Instagram already has more than one billion active monthly users. With its emphasis on images rather than text, Alterego brands have great images, so why not make them work for your business While it can be a powerful tool for many businesses, you need to use […]

The Company’s history started when the owner, Edyta Szczekocka, decided that she wanted to graduate from The school of Design and Textile Manufacture in Poland. Post graduation, she began to work in various companies using her abilities, creativity and the sense of fashion, and grow her reputation as a designer.  Initially working designing shoes, she […]

Ten Pointers To Help You To Encourage That Customer Loyalty When You Sell Online There are some great dates for marketing your lingerie business occurring this month, but once a customer has bought an Alterego product from you, do they come back for more? Here are some Key pointers to help you to encourage that […]