Does your business use Instagram? If not, why not? Instagram already has more than one billion active monthly users. With its emphasis on images rather than text, Alterego brands have great images, so why not make them work for your business
While it can be a powerful tool for many businesses, you need to use it carefully. As a customer of Alterego, you will have access to hundreds of beautiful images from sixteen distinct brands, but you can’t link out to your own website, so you have to engage with people within the app itself. Alterego Customer Services can give you advice on best sellers etc.
When it comes to standing out on Instagram, take time to work out your strategy. What lingerie images are other people posting, and what is being liked and shared. Look at your target audience and your competitors to find out what is doing well, and which hashtags are trending.
Simply put, the chances are, if you like an image, your customers will, consider Shirley of Hollywood, or Roza and Ballerina images….wow!
Here some guidelines on Alterego’ s images and why to use them.
- A picture says a thousand words – attractive images will grab your customers attention and help you tell your story.
- Think about the different images you might need. It is useful to have a variety from the brands that you sell, with assorted brands, garments and colours
- Talk to Alterego customer services on 01482 623934, they can help, and tell you of any offers, what’s popular, new lines etc.
- Why not ask your customers to post their own pictures of them wearing the garments you sold them?
The best performers on Instagram don’t just post random pictures; they have a recognisable style or approach, so, why not have a themed week? YesX red lingerie week, Ballerina and Gabriella hosiery week, or even a nightwear week featuring Irall and Provocative garments?
But Instagram is not just about following fashion; it’s about having a style of your own, so you stand out and grow a strong following. Exclusive offers and competitions are also an effective way to attract more followers and ensure your Instagram page has something special to offer that visitors can’t get elsewhere. Again, contact Customer Services for details.
#Hashtags are also a vital tool on Instagram, and you can find popular #hashtags using the search box, they are a fantastic way for people to find your content so it’s important to put a few in. Like any social media site, posting images and captions is only half the battle. Build relationships and start conversations, people on Instagram with a decent following are big on engagement, they leave comments on other people’s pages, not just on their own page, they share images, and they follow many people. It’s about reaching out and making connections. That is just as important as what you post.
Perhaps the most important advice of all is just to keep going, being disciplined really does pay off. The people with more than a million followers on Instagram consistently post once or twice a day and have done for a year or more. The choice of images on www.alterego-lingerie.com is vast, and the quality available to you is superb.
Top tips for building a following on Instagram
- Research people in your sector to see what is trending.
- Choose a theme for your Instagram images and stick to it.
- Put together a bank of images so that you can post regularly.
- Post at least once or twice a day.
- Do not advertise that you are on Instagram until you have posted at least nine images – that way your Instagram page will make a strong first impression.
- Follow others and share their images but make sure you credit them in the caption.
- Research the most popular and relevant hashtags for your business and use them in your posts.
- Tag other relevant businesses to get their attention.
- If you need advice or help on any of Alterego’ s brands, contact Customer Services or phone 01482 623934.